Way We Work
How might we create a campaign that effectively highlights and conveys our re-structure within the organization?
Client
Cengage
Role
Illustrator
Brand goal: 60s-70s space theme, capture the concept of venturing into new frontiers.
Exploration: Textures
Sketches
Final Assets
The client loved the map above so much that they requested for 2 comic strips in that same style.
Additional Final Assets
My calendar proposal were key contributions: 3,000 printed copies
Coworkers became inspired and dressed as the characters!